The Social Proof Phenomenon and Its Use as a Marketing Strategy
Among the most effective phenomena a marketer could tap into is social proof. The effects it has on your brand and your sales could be tremendous. Understanding it and using it to your advantage is one of the most important decisions you can make as a marketer. However, it is usually misunderstood so many people have not yet figured out a way to make social proof work for their business. If you can fully comprehend social proof and find a way to incorporate it in your marketing strategy, it would be easy for you to stay way ahead of your competitors.
What is the definition of social proof? In simple terms, it is the idea that people are more likely to trust other people as compared to companies. When looking to purchase a product or hire a service, we would trust a friend’s recommendation more than an advert we came across. This phenomenon has been around for a long time, but with the internet and social media, social proof takes place in an even larger volume. The most apparent example of social proof at work is how people read reviews first before purchasing something online.
With this knowledge about social proof and how it works, you can put it to good use in your next marketing strategy. The fact that social proof is able to foster trust and authority is one of the main reasons why it is very effective as a marketing strategy. This is among the best ways to make potential clients trust you and your brand. The bandwagon effect is one of the best examples of social proof at work. The bandwagon effect, put simply, is the generally popular idea that people are more likely to trust your product or service provided many people use it. This is one of the major reasons why some companies have been in business for generations; they have the people’s trust. When you show potential customers that you already have a large client base, it goes a long way in helping you to build trust.
Building social proof will have tremendous effects on your company and brand. Among the major benefits of building social proof is that it will greatly boost your rate of conversions. As long as it is used properly, social proof can lead to an increase in the rates of all types of conversions. Also, building social proof is one of the best ways to increase engagement with your existing clients and even potential clients. Your social media campaigns will have increased customer engagement, and your website will have increased visitors’ dwell-time. In summary, your business stands to benefit a great deal should you choose to invest in social proof in your marketing strategies. In all your marketing strategies, include aspects of social proof as much as possible in your messaging and imagery.