In today's internet savvy environment, consumers spend a significant portion of their time on the internet and the amount transacted on the internet for goods and services sold continues to increase.
If you are a product or service brand presence, regardless of whether you intend to sell your products/services online, a web presence is necessary and almost essential to establishing your credentials as a well established company/brand.
Consumers seeking to buy a product look to internet sources for additional information, credibility reports, reviews and more. Positive information associated with a brand name will increase its credibility and brand image, the converse for any negative reviews. Hence it is also extremely important to focus on SEO optimization for your brand name keywords, such that your website may be of advanced rankings in major search engines such as Google and Yahoo,
SEO Optimization refers to the optimization of website such that it is deemed relevant by search engines with respect to certain keywords, hence appearing in front pages of web searches for those keywords. Optimizing SEO involves several factors including building a spider-friendly site, relevant content, and high ranking backlinks. Using a good web designer which understands these factors will help to create a site that can have better search rankings and hence increase your traffic and web presence profile.
In additional, social media integration is also increasingly important. On top of a website, companies should have presences on the major social media engines such as Facebook, Twitter, Pinterest, Google Plus and others. This will help companies reach out to the different audience groups that follow these social spheres.
Companies that venture to actually sell their products/services online via credit card transactions are significantly expanding their customer reach. By offering international shipping, you can even reach other national markets previously untouched. Furthermore, an online store replaces the need for expensive store rentals, store employees, and advanced inventory management and just in time shipping or drop shipping minimizes inventory costs.
Thus, be it an informational website or a product sale portal, a web presence is deemed necessary for any business seeking to establish its brand of products/services.