Category: branding

Does Your Business Have Mono?

It's important in the 21st century that healthy businesses don't have mono. We are not talking about mononucleosis, but rather MONOLINGUISTOSIS. OK, that word may not really exist. But the problem does.

If you are a business in today's world, the globe is your potential market.

Not aggressively taking information about your business to the world in more than one language is a missed opportunity if not a crucial error. Some businesses will survive with mono-linguistic habits. But they will not reach as many customers as they could if they reached out to customers who are not native English speakers.

Translation and localization is a whole lot of work and it can be an expensive process. Many companies may be asking the question "Is it really worth it to make our marketing and products appeal to more than one language population?"

The number of people who don't speak English as a second language throughout the world is startling.

While it may surprise some that a full 23 million Americans don't speak English as their native language, the numbers of people in France and Germany alone are over 140 million people! Add in the rest of Europe and you have approximately that many people again who are buying things, but only from companies that speak their language.

Assuming that you have the means to get supplies to people in other countries (enter USPS, DHL and FedEx), why wouldn't you want a market of approximately 60 million and then another of 80 million people to have access to your product?

In the absence of staff who can communicate in different languages, a company can at least make the effort to ensure they have printed material and media available in foreign languages for potential customers. Also having a welcome look for speakers of foreign languages at company locations and facilities will make people feel like they are accepted and understood.

One of the easiest ways to become a bilingual or multilingual company is to have your website translated. It is best to hire a professional translation company to do this for you, with a native speaker of the target language translating. You can have an introduction to your company including information about services and charges on the web. You can also post a "FAQ (Frequently Asked Questions)" page in multiple languages. These pages can be translated and posted to inform customers who are more familiar with foreign languages about you in their own language.

You wouldn't embark on this without a plan and hope to succeed. You must work to make sure that people can see your product and see its value in their context.

Getting a professional translation company is probably a good first step. They can help you translate and localize most of your documents and information.

What are you waiting for? The world is waiting for your product; many producers and consumers just don't know it yet.

The Advantages of Having a Private Label Business

A private label is like a proclamation of identity. When you attach your own label to a product, you feel a great amount of satisfaction from the sheer fact that you can call the product your own. And take note: before, private labelling was meant to provide more affordable products to buyers, so buyers who are on the lookout for quality will still run to the mainstream brands.

Today, private labelling of products is prevalent in many industries, like foods, drinks, and cosmetics. The quality of products with private labels can match the quality of those products with mainstream labels. Does the idea of putting private labels in your products tickle you? If that is the case, then you better look for the company named J&D Consortium. Remember the name of that company: J&D Consortium. That company is a leader in the private labelling field.

But what actually is a private label? Private labelling happens when a company X manufactures products and then another company Y places its own brand name in the products made by company X. Company X is in full charge of the product manufacturing; company Y is in full charge of the brand-making and marketing. In this case, Company Y is in full control of all the aspects of marketing. Company Y can place its own name, description, artwork, and contact details on the labels. Company Y is also in full control of the pricing strategies that they use. That allows company Y to have more autonomy - and Company X benefits too because it is assured of a regular client, which is Company Y. With the high margins associated with private labelling, Company Y can gain huge profits.

With private labelling, a retailer can have control of where it sends its products. People who are interested can order the product solely from the retailer offering the private brands. The products will not be seen at large stores where it is possible for them to command lower prices. The only source of the products is the retailer. Customer loyalty also increases because of this. In groceries, the loyalty associated with buying a mainstream brand name product cannot turn into a loyalty to the grocery. For private brand retailers, however, the loyalty associated with buying a private brand product easily turns to a loyalty to the retailer, because the retailer is the only one who can market the products.

To start a private labelling company, you don't have to have plenty of capital. Let those who have plenty of capital do the manufacturing and just allow yourself brand the products and market them around. You can focus on what you do best, which is marketing. You do not have to oversee complicated operations in manufacturing. Of course, when you want to venture into private labelling, you should ask help from a company that's already established in private labelling. One of these companies that are highly acclaimed and competent to give private labelling help is J&D Consortium.

Importance of ECommerce in Establishing Internet Brand Presence

In today's internet savvy environment, consumers spend a significant portion of their time on the internet and the amount transacted on the internet for goods and services sold continues to increase.

If you are a product or service brand presence, regardless of whether you intend to sell your products/services online, a web presence is necessary and almost essential to establishing your credentials as a well established company/brand.

Consumers seeking to buy a product look to internet sources for additional information, credibility reports, reviews and more. Positive information associated with a brand name will increase its credibility and brand image, the converse for any negative reviews. Hence it is also extremely important to focus on SEO optimization for your brand name keywords, such that your website may be of advanced rankings in major search engines such as Google and Yahoo,

SEO Optimization refers to the optimization of website such that it is deemed relevant by search engines with respect to certain keywords, hence appearing in front pages of web searches for those keywords. Optimizing SEO involves several factors including building a spider-friendly site, relevant content, and high ranking backlinks. Using a good web designer which understands these factors will help to create a site that can have better search rankings and hence increase your traffic and web presence profile.

In additional, social media integration is also increasingly important. On top of a website, companies should have presences on the major social media engines such as Facebook, Twitter, Pinterest, Google Plus and others. This will help companies reach out to the different audience groups that follow these social spheres.

Companies that venture to actually sell their products/services online via credit card transactions are significantly expanding their customer reach. By offering international shipping, you can even reach other national markets previously untouched. Furthermore, an online store replaces the need for expensive store rentals, store employees, and advanced inventory management and just in time shipping or drop shipping minimizes inventory costs.

Thus, be it an informational website or a product sale portal, a web presence is deemed necessary for any business seeking to establish its brand of products/services.

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Increasing Brand Exposure Through A Conference

Increasing company and brand exposure can be difficult, especially when the brand is new to the market or the company is still young. Several steps must be taken in order to ensure that exposure is maximized, no matter what the product. This process includes not only identifying target audiences and increasing word of mouth, but also finding avenues that facilitate the swift dissemination of the brand to many different audiences at one time. A conference can be one of these avenues.

There are different ways that a brand can gain exposure at a conference. Companies can usually be exhibitors at conferences, which allow them to have a booth and representatives at the function centre. This increases word of mouth and also allows certain consumers to get very quick responses to questions about the brand. Not only does this help the brand gain exposure, but it also helps to brand create an image of a more human element rather than just a name. It is important, when taking the exhibitor route, to make sure that the function is related to what you want your brand image to be. For example, an arms manufacturer want to delve into the military arms trade would not want to set up an exhibit at a civilian arms trade conference.

Another way to gain exposure at a conference would be to sponsor the conference. This can be very costly to certain companies, especially those that do not have much of a marketing budget. Companies that do spend the extra dollar often say that it is worth it. Unlike doing an exhibit, in which the brand is only viewed by those that walk past the booth or look diligently through a conference brochure, sponsoring the conference ensures that the brand is put onto all conference memorabilia, including signs, shirts, bags, and anything else that is given away during the event.

Certain items need to be considered if a company decides to increase exposure at a conference. For companies choosing to do an exhibit, the conference venue must be considered. Tabling for the event often depends on what type of resources the venue has. If the exhibitors will be put into a back room, exhibiting the brand may not be such a good idea for increasing exposure. For those choosing to sponsor the event, venue is not as important. The two most important things to consider when choosing to sponsor is what type of turnout is expected and who the attendees of the event will be.