Importance of ECommerce in Establishing Internet Brand Presence

Importance of ECommerce in Establishing Internet Brand Presence

In today's internet savvy environment, consumers spend a significant portion of their time on the internet and the amount transacted on the internet for goods and services sold continues to increase.

If you are a product or service brand presence, regardless of whether you intend to sell your products/services online, a web presence is necessary and almost essential to establishing your credentials as a well established company/brand.

Consumers seeking to buy a product look to internet sources for additional information, credibility reports, reviews and more. Positive information associated with a brand name will increase its credibility and brand image, the converse for any negative reviews. Hence it is also extremely important to focus on SEO optimization for your brand name keywords, such that your website may be of advanced rankings in major search engines such as Google and Yahoo,

SEO Optimization refers to the optimization of website such that it is deemed relevant by search engines with respect to certain keywords, hence appearing in front pages of web searches for those keywords. Optimizing SEO involves several factors including building a spider-friendly site, relevant content, and high ranking backlinks. Using a good web designer which understands these factors will help to create a site that can have better search rankings and hence increase your traffic and web presence profile.

In additional, social media integration is also increasingly important. On top of a website, companies should have presences on the major social media engines such as Facebook, Twitter, Pinterest, Google Plus and others. This will help companies reach out to the different audience groups that follow these social spheres.

Companies that venture to actually sell their products/services online via credit card transactions are significantly expanding their customer reach. By offering international shipping, you can even reach other national markets previously untouched. Furthermore, an online store replaces the need for expensive store rentals, store employees, and advanced inventory management and just in time shipping or drop shipping minimizes inventory costs.

Thus, be it an informational website or a product sale portal, a web presence is deemed necessary for any business seeking to establish its brand of products/services.

Article by

4 Google Music And Dance Logo Designs That Have Rocked The World

A feature that keeps the Google logos interesting for the viewers is the way they keep changing their emblem for special

occasions and days. This way they are not only paying a tribute to the famous personalities and events around the world but

is also showing the world that they still have the power to make people sit up and take notice.

Although Google frequently comes up with new emblems for the day, below mentioned are some music and dance logo designs that

have rocked the world with its creativity and originality.

1. Les Paul's 96th birthday - 9 June 2011:

To celebrate the 96th birthday of the late guitarist Les Paul, they created a playable guitar logo that can be strummed with

the movement of the mouse. This emblem was so famous that Google had to keep it on for an extra day. Over 500 songs were

composed and uploaded on YouTube only in one day. This interactive brand mark made headlines all over the world.

2. John Lennon's 70th birthday - 8 October 2010:

This was the first time that Google used a YouTube video as a Doodle video. The emblem that day was a simple illustration

with an image of the legendary musician but when you click on the monogram, it transforms into a YouTube video with a variety

of images of pinwheels, flowers and butterflies with 32 seconds of the famous song 'imagine' playing in the background.

3. Ice Skating event at Vancouver 2010 Winter Olympics - 22 February 2010:

To celebrate each of the Vancouver Olympic events 2010, Google created a unique emblem for each of the events. The most

elegant of them all was the image of the dancing woman who represented the Ice Skating contest in the Olympics. The graceful

movements of the dancer along with the icy colors of the emblem made it distinct and memorable.

4. Martha Graham's 117th birthday - 11 May 2011:

Martha Graham is the pioneer of dance and chorography and is also known as the "mother of modern dance". To celebrate her

117th birthday, on May 11, Google crafted an emblem that went down in history because of its innovation, creativity and

skill. The monogram is a very elegant dance logo design that shows us different motions of the dance characters performed

famously by Martha. The fluidly of the movements that shapes the letters of Google makes it one of the most artistic designs

to be ever created.

The Google doodles have not only made a unique mark for themselves but have also raised the viewers' expectations as far as

the designs are concerned. After the playable games, videos and music; people are now expecting something even more unique

and innovative from this famous search engine.

Whether Google will be able to deliver that or not; it remains to be seen but all we know is that we are certainly impressed

by the art so far.

Increasing Brand Exposure Through A Conference

Increasing company and brand exposure can be difficult, especially when the brand is new to the market or the company is still young. Several steps must be taken in order to ensure that exposure is maximized, no matter what the product. This process includes not only identifying target audiences and increasing word of mouth, but also finding avenues that facilitate the swift dissemination of the brand to many different audiences at one time. A conference can be one of these avenues.

There are different ways that a brand can gain exposure at a conference. Companies can usually be exhibitors at conferences, which allow them to have a booth and representatives at the function centre. This increases word of mouth and also allows certain consumers to get very quick responses to questions about the brand. Not only does this help the brand gain exposure, but it also helps to brand create an image of a more human element rather than just a name. It is important, when taking the exhibitor route, to make sure that the function is related to what you want your brand image to be. For example, an arms manufacturer want to delve into the military arms trade would not want to set up an exhibit at a civilian arms trade conference.

Another way to gain exposure at a conference would be to sponsor the conference. This can be very costly to certain companies, especially those that do not have much of a marketing budget. Companies that do spend the extra dollar often say that it is worth it. Unlike doing an exhibit, in which the brand is only viewed by those that walk past the booth or look diligently through a conference brochure, sponsoring the conference ensures that the brand is put onto all conference memorabilia, including signs, shirts, bags, and anything else that is given away during the event.

Certain items need to be considered if a company decides to increase exposure at a conference. For companies choosing to do an exhibit, the conference venue must be considered. Tabling for the event often depends on what type of resources the venue has. If the exhibitors will be put into a back room, exhibiting the brand may not be such a good idea for increasing exposure. For those choosing to sponsor the event, venue is not as important. The two most important things to consider when choosing to sponsor is what type of turnout is expected and who the attendees of the event will be.

The Successful Development of a Logo

Logo, trademark - a kind of "calling card" of the company - performs in a variety of commercial activities of the last and very important functions. Some of them coincide with the functions of the other constants, others are unique to the sign.

The most important of these are:

Thus, creating an image of the company - it's part of the job done by all corporate identity in general and aimed at enhancing the prestige, on behalf of the advertising and the principles of the company. Information function assumes that the mark, logo, corporate identity indicate the country from which the goods were supplied, and the producer, as well as helping to choose the product of a variety of other consumer and signals about its properties and advantages. Psychological function is realized by increasing confidence in the marked goods, creating a positive subconscious attitude to it, because, as already noted, the trade mark in the perception of the consumer is a guarantee of consistent quality.

Thus, the problems of trade marks in advertising are diverse and important, and here they are basically the same with the overall objectives and functions of the corporate identity under the leadership of the mark in a number of other constants.